Knowing how to map the customer journey, and understanding its concepts and benefits, is critical in today's consumer first world. Customer journey mapping leads to an understanding of how a…
In August 2018, the WhatsApp Business API was released in beta. With its release, has come a whole new era of customer communication, one championing two-way, trustworthy and secure conversations…
Conversational Commerce : A definition Before discussing its nuances, it is important to define the term conversational commerce and identify its origins. First used in 2015 by Uber’s Chris Messina,…
Despite Malaysia consistently outdoing its Southeast Asian counterparts in terms of customer satisfaction score (CSAT), Malaysian consumers are becoming more and more demanding in what they expect from brands. It…
