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Social Customer Care is the foundation of great customer relationships. It refers to conversations with customers on social media channels at all stages of the purchase journey, including pre-purchase, purchase and post purchase.
In this article we discuss WhatsApp Business use cases and how the messaging app can be used to remove friction points along the customer journey. All companies need to continually optimize the customer
To reach its full potential, a communication platform needs to be fully integrated into your CRM. This creates benefits to both your customers, in terms of a contextual and convenient customer experience, and
Knowing how to map the customer journey, and understanding its concepts and benefits, is critical in today’s consumer first world. Customer journey mapping leads to an understanding of how a customer interacts with
