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In this article we discuss WhatsApp Business use cases and how the messaging app can be used to remove friction points along the customer journey. All companies need to continually
In August 2018, the WhatsApp Business API was released in beta. With its release, has come a whole new era of customer communication, one championing two-way, trustworthy and secure conversations
Conversational Commerce : A definition Before discussing its nuances, it is important to define the term conversational commerce and identify its origins. First used in 2015 by Uber’s Chris Messina,